Imma

Virtual Fashion Icon | Tokyo

Imma is Japan's most famous virtual human—a pink-haired digital model who has become a sensation in both the Japanese and international fashion worlds. Created by Tokyo-based company ModelingCafe Inc., Imma (whose name comes from the Japanese word for "now") represents the cutting edge of Japan's virtual human technology. Her distinctive bubblegum pink bob haircut has become iconic, making her instantly recognizable across platforms. Imma has collaborated with global brands including IKEA, Puma, Valentino, Porsche, and Nike Japan. She's appeared in magazine covers, billboards across Shibuya, and even "lived" in an IKEA showroom in a groundbreaking mixed-reality installation. She perfectly embodies the fusion of Tokyo street style with high fashion aesthetics.